The Experiential Design Authority Honors CES 2026 BOSS Award Winners
- 8 minutes ago
- 4 min read
The Experiential Design Authority presented the 2026 BOSS (Best of Show Stand) Awards during a ceremony in Las Vegas, recognizing 30 outstanding exhibits that defined the CES 2026 show floor. This year’s awards celebrated the most compelling, immersive, and human-centered brand experiences, highlighting the power of experiential design to create memorable moments and resonant narratives.
"CES 2026 was a masterclass in how brands can translate technology into meaningful, human-centered experiences. The BOSS Awards celebrate exhibitors who don’t just show products — they tell stories, spark curiosity, and create moments that stick with attendees long after they leave the show floor,” said Travis Stanton, Executive Director of The Experiential Design Authority. “This year’s winners set a new standard for immersive design, demonstrating that thoughtful storytelling, interactive engagement, and clear purpose can turn even the most complex innovations into experiences people understand and remember." The awards ceremony was hosted by Exhibit City News, TEDA’s Official U.S. Media Partner.
The top five Gold Award winners set a high bar for experiential storytelling.
Waymo received first place for a captivating exhibit that featured a 600-pound autonomous vehicle that hovered overhead, immersive Watching Waymo Wall, and interactive fan experiences that brought AI mobility to life.
LG Electronics earned second place with its massive 110-by-300-foot space where precision, choreography, and intuitive product demonstrations conveyed the full scope of its technological vision.
Doosan finished in third, leveraging its Bobcat brand to showcase integrated robotics, AI, and sustainable infrastructure solutions, combining live demos with a cohesive, high-impact aesthetic.
Brunswick Corp. was honored with fourth place for its aspirational exhibit that blended on-water immersion, interactive simulators, and large-scale video storytelling to bring marine innovation to the forefront.
Panasonic rounded out the top five by demonstrating its growing portfolio of business solutions and highlighting energy management, AI-powered supply chain optimization, and green-energy technologies within a thoughtfully designed, sustainable exhibit.
Silver Award winners included: Oshkosh Corp. (6th), Roborock (7th), Clarios (8th), TCL Corp. (9th), and John Deere (10th). Meanwhile, Caterpillar Inc. received Honorable Mention for its immersive, museum-style booth that combined autonomous equipment history with live AI demonstrations. And Oshkosh Corp. was rewarded with the People’s Choice Award, chosen by popular vote on www.exhibitcitynews.com.
Below is a full listing of this year’s honorees:
GOLD AWARD WINNERS
1st Place: Waymo
Design: NVE Experience Agency
Fabrication: DreamCraft
Installation: DreamCraft, N-Expo, Freeman
Assistance: USSI, Go Inspo, The Concourse Detail, Champion, Cognition, Mocean, Whalar
2nd Place: LG Electronics
Design: HS Ad Korea
Fabrication/Installation: Czarnowski
3rd Place: Doosan
Design: Oricom
Fabrication/Installation: D.Mods
Assistance: Zoom, IO Plan, Technical Director Shin
4th Place: Brunswick Corp.
Design: Brunswick Corp.
Fabrication/Installation: Kubik
Assistance: Merged, Spirit Event Productions, CCR Solutions
5th Place: Panasonic
Design: Panasonic, Czarnowski
Fabrication/Installation: Czarnowski
Assistance: Nomura, Fine Design, Flex Visual
SILVER AWARD WINNERS
6th Place: Oshkosh Corp.
Design/Fabrication: 3D Exhibits
Installation: 3D Exhibits, Nth Degree
Assistance: Sparks, Freeman, Morfa Studios
7th Place: Roborock
Design/Fabrication/Installation: Eidetic Marketing
8th Place: Clarios
Design: Iris North America, Vok Dams
Fabrication/Installation: DreamCraft
Assistance: 10Group, Unknown
9th Place: TCL Corp.
10th Place: John Deere
Design/Fabrication/Installation: MC2
Assistance: Racepoint Global, NMR, WonderMakr, C2C Visuals
BRONZE AWARD WINNERS
11th Place: Insulet
Design: Havas
Fabrication/Installation: Creative Solutions Group
12th Place: Siemens
Design: Sparks
Fabrication: Sparks, Freeman
Assistance: Freeman AV
13th Place: Korean Electric Power Corp. (KEPCO)
Design: KEPCO
Fabrication: Rish Iyagi
Installation: 5 Points Exhibits
Assistance: Dellang
14th Place: Agetech Collective from AARP
Design: AARP Brand Creative Services, MC2
Fabrication/Installation: MC2
Assistance: NMR
15th Place: Caterpillar Inc.
Design: Outerkind
Fabrication/Installation: MC2
16th Place: Neura Robotics
Design: Jangled Nerves
Fabrication: Display International Schwendinger
17th Place: Yuwell
Design/Fabrication: Shenzhen Forms Design Co.
18th Place: Sony Honda Mobility (Afeela)
Design: Sony Honda Mobility
Fabrication/Installation: Pinnacle
Assistance: Available Light, Stamm Media, Stungun Productions
19th Place: Mammotion Technology
Design/Fabrication/Installation: Together Act Marketing
20th Place: Bosch
Design: Made O.K., Oberheizinger
Fabrication: Metron Eging
Installation: Willwork, Freeman, Metron Eging
Assistance: Blackspace, Serviceplan, ICT
21st Place: Hisense
Design: Hisense Industrial Design Center, Uniplan
Fabrication: Astound Group, H Brothers
Installation: Nth Degree, Freeman
22nd Place: Navee
Design/Fabrication: Expo-One
23rd Place: Hyundai Motor Group
Installation: ENK
24th Place: Ceragem
Design: Daehong
Fabrication: BizMarComm
Installation: ENK
Assistance: DammDamm Samuso, Henx Creative
25th Place: Abbott
Design: Factory 360
Fabrication: Catalyst Exhibits
Installation: Catalyst Exhibits, TRU Service Group
Assistance: Octave Audio Visual
26th Place: Dreame Innovation Technology
Design/Fabrication/Installation: NQ Expo, Zenith Cultech
27th Place: Echo Water
Design: Echo Water
Fabrication/Installation: LV Exhibit Rentals
28th Place: Segway
Design: Segway, Topbridge
Fabrication/Installation: Topbridge
29th Place: Changhong
30th Place: Geely Auto Group
Design/Fabrication: Encore
SPECIAL AWARDS
People’s Choice Award: Oshkosh Corp.
Design/Fabrication: 3D Exhibits
Installation: 3D Exhibits, Nth Degree
Assistance: Sparks, Freeman, Morfa Studios
Honorable Mention: Caterpillar Inc.
Design: Outerkind
Fabrication/Installation: MC2