INTERNATIONAL ADVISORS
Shimul Javeri Kadri, Principal Architect, SJK Architects, India
Shimul Javeri Kadri is the founding partner of Mumbai-based SJK Architects, recognized for creating contemporary, climate- and culture-responsive environments across India. With over 30 years of experience, her firm has completed more than 110 award-winning projects, including Nirvana Films Studio (Bangalore), Mahindra Automobile Design Studio (Mumbai), and the Rural Multi-speciality Hospital for JSW Foundation (Alibaug). Current projects include the Museum for Jain Heritage (Koba) and public pavilions in Palitana. Shimul’s work has received international honors such as the World Architecture Festival Prize, Futurarc Green Leadership Award, and the ArcVision Prize. Her projects appear in the UIA Guidebook advancing UN Sustainable Development Goals and she has been featured on Architectural Digest India’s AD50 and AD100 lists. Beyond design, Shimul advocates for gender inclusion in Mumbai’s Development Control Rules and supports women’s education and empowerment through her trustee roles with Akshara and Vipla Foundation.
Yinka Ilori, Creative Director & Founder, Yinka Ilori, UK
Yinka Ilori is a multi-disciplinary artist and designer celebrated for his vibrant visual language blending British and Nigerian cultural influences. Drawing inspiration from Nigerian parables and storytelling, his work explores identity, community, and joy, resonating globally. Committed to accessibility, Ilori creates playful, provocative projects that foster connection and optimism. Often transforming public spaces, he uses cities as canvases to encourage participation and a sense of belonging. His installations and architectural interventions engage people of all ages and backgrounds, turning everyday environments into dynamic experiences. Ilori leads a London-based studio of architects and designers passionate about color and community-focused design. Together, they deliver large-scale architectural and interior projects that blur the boundaries between art and design, continuously reimagining function and form in meaningful, joyful ways.
Takhmina Turdialieva, Director, Tatalab.uz, Uzbekistan
Takhmina Turdialieva is a multi-award-winning Uzbek architect known for her innovative approach to contemporary architecture that emphasizes sustainability, functionality, and cultural identity. Her work integrates natural elements with modern urban design tailored to the local context. Internationally recognized, Turdialieva was featured in the RIBA publication 100 Women Architects in Practice, honoring women shaping architecture’s future. She founded TataLAB, an architecture studio fostering forward-thinking design, and leads the Association of Young Architects of Uzbekistan, championing emerging professionals through mentorship and collaboration. Her commitment to design excellence and professional development has made a significant impact on Uzbekistan’s architectural landscape. Through her projects and leadership, Turdialieva inspires the next generation of architects to innovate, honor cultural heritage, and promote inclusive, sustainable urban environments.
Edwin Van der Vennet, Chief Innovation Officer & Co-Owner, BeMatrix, Belgium
Edwin Van der Vennet is an innovative entrepreneur and owner of the beMatrix group, a leading provider of modular frame systems for the events industry. With extensive expertise in event services, he chairs the Smart Production and Waste Management Workstream within the Net Zero Carbon Events Initiative, advocating for sustainability and circular design globally. Van der Vennet specializes in innovation management, design strategy, concept development, and circular economy principles, combining professional rigor with a passion for fun and creativity. He holds a Master’s degree in Industrial Design from the University of Antwerp and has completed advanced studies in Circular Economy and Sustainable Strategies at the University of Cambridge. Through his leadership and advocacy, Edwin drives responsible innovation that redefines sustainability in the events industry.
Umaree Charnnarong, Executive Committee, Creative Business Development Director, Index Creative Village, Thailand
Umaree Charnnarong is Creative Business Development Director and Executive Committee member at Index Creative Village Public Company Limited, with over 20 years of experience in marketing, communications, and creative business development. She plays a pivotal role in strategic planning and growth, leading diverse projects across national and international platforms. Charnnarong has directed Thailand’s pavilions at multiple World Expos, including Shanghai 2010, Yeosu 2012, Astana 2017, and Dubai 2020, overseeing creative direction, operations, and international coordination. Her projects have received global recognition. She also led communication strategies for Thailand’s World Expo Phuket 2027 bid and contributed to major events such as the SEA Games and Myanmar Countdown. Committed to advancing the industry, Charnnarong serves as a guest lecturer, award jury member, and columnist, advising organizations like the Zoological Park Organization on branding and communication—blending creativity with strategic impact.
Ian Simpson, Principal, WATG, Singapore
Ian Simpson is an award-winning architect and leader with a diverse portfolio spanning retail, residential, and mixed-use projects across Asia Pacific, the Middle East, and the Americas. Passionate about integrating architecture with master planning, he creates buildings that respond thoughtfully to environmental, cultural, and societal contexts. Before joining WATG in late 2022, Ian spent over 25 years with an international firm, launching their Singapore, Mumbai, and Middle East offices, serving on the Board, and leading projects such as Google’s Mumbai headquarters, Promenade 57 Jakarta, Singapore’s National Heart Centre, Al Bandar Abu Dhabi, and the Royal Caribbean Cruise Terminal in Miami. Now based in WATG’s Singapore office, Ian advances the firm’s people- and planet-first hospitality design philosophy, delivering innovative projects worldwide that balance functionality, sustainability, and cultural relevance.
Sue Kim, Head of Exhibition Strategy and Communication Department, AKEI, Korea
Sue (Soh Min) Kim is Head of Exhibition Strategy Planning and Communication at AKEI South Korea, bringing extensive experience in marketing, communications, and strategic planning within the exhibition industry. She excels at leading high-performance teams, international negotiations, and business development. Sue oversees PR, media relations, and global cooperation with organizations like UFI and IAEE. She has led government subsidy programs supporting Korean exhibition globalization, industry research, sustainability initiatives, and infrastructure development. Previously, she managed Hyundai Motorstudio’s global operations and marketing, enhancing customer experience and brand activation across multiple locations. Sue also spent over 16 years at Coex Convention & Exhibition Center, leading MICE marketing, venue promotion, and international partnerships. She holds advanced degrees in hospitality and language interpretation and is recognized for her proactive leadership and strategic insight fostering growth and innovation in the exhibition sector.
James Inedu-George, Head of Design, HTLAfrica, Nigeria
James Inedu-George is an internationally practicing architect and Head of Design Services at HTL Africa, an architectural firm based in Lagos with a presence in Dubai. His work focuses on MegaCity architecture, combining deep research into Hausa traditional architecture with innovative, environmentally responsible design. HTL Africa aims to develop canonical urban typologies that enhance environmental and economic performance. James is known for pioneering experimental architecture that merges cultural heritage with cutting-edge technology to create fresh, forward-thinking projects. An active lecturer, he shares his expertise globally and has been featured in numerous international publications. Beyond architecture, James is passionate about painting and writing, enriching his creative approach. Under his leadership, HTL Africa continues to explore new paradigms responding thoughtfully to Africa’s complex urban challenges.
Natalia Gurok, International Business Development, Wow Spaces, United Arab Emirates
Natalia Gurok brings nearly a decade of international expo expertise as a World Expolympics 2025 Judge. She has managed projects for leading brands including Lexus, Chanel, FIFA, and Huawei, overseeing budgets over $25 million across 20+ countries. Natalia specializes in transforming corporate goals into exceptional live experiences by expertly orchestrating creative teams, technology, and cultural insights, resulting in nine award-winning installations. Her hands-on experience spans events such as the Singapore Airshow, FIFA World Cup 2018, and World Petroleum Congress. An active member of IFES and EDPA, she stays at the forefront of global experiential trends and fosters international industry collaboration. At Expo 2025 Osaka, Natalia focuses on strategic concept alignment, technical feasibility, and cultural resonance, believing “success is when an experience feels both extraordinary and effortless.”
Kerem Oba, Founder Partner and General Manager, Capital Events Turkiye, Turkiye
Kerem Oba is Founder and General Manager of Capital Events Türkiye, a leading Istanbul-based event management agency. With over 20 years of experience, he specializes in creative direction, operations, and strategic execution. Kerem’s expertise includes marketing management, budgeting, business planning, and entrepreneurship, establishing Capital Events Türkiye’s reputation for delivering innovative, high-profile events domestically and internationally. He holds a Bachelor of Science in Management from Middle East Technical University. Prior to founding Capital Events, Kerem held key roles at Oyak Group, developing skills in business strategy, client relations, and operations. His leadership continues to position Capital Events Türkiye as a trusted partner for complex and impactful event solutions.
Maria Rosantina, Principal Architect, d-associates, Indonesia
Maria Rosantina is principal architect and co-founder of Jakarta-based Yolodi + Maria Architects, known for sleek modernist designs using raw, locally sourced materials adapted to Indonesia’s tropical climate. Since founding the practice in 2002 with partner Gregorius Supie Yolodi, she has shaped Indonesia’s architecture with innovative private and public projects. Maria led the renovation of the historic 1962 Athletic Stadium and new Baseball Stadium at Gelora Bung Karno Sports Complex for the 2018 Asian Games, earning the 2021 Indonesian Institute of Architects Award. A Parahyangan Catholic University graduate, her work has received accolades including the ARCASIA Award and 2022 Monsoon Award for Walandano Public Library. She serves as curator for ARCH.ID, Indonesia’s major architecture exhibition, with projects featured in GA Houses and Design Anthology.
Mphethi Morojele, Founder and Architect, MMA Design Studio, South Africa
Mphethi Morojele is founder and owner of MMA Design Studio, an award-winning architecture and design firm based in Johannesburg. Established in 1995, MMA is known for innovative work engaging the African landscape through contemporary interpretations of indigenous knowledge and culture. Born in Lesotho, Mphethi studied architecture at the University of Cape Town and the Bartlett, University College London, before teaching at the University of the Witwatersrand’s School of Architecture. His work has earned local and international recognition. Mphethi frequently speaks at conferences and has curated South African architecture exhibitions at venues including the Venice Biennale, Royal Institute of British Architects, and AEDAS Berlin. He served on the scientific committee for the 2014 UIA Congress in Durban and is a founding committee member of the African Architecture Awards.
Vickie Velji, Chief Experience Officer, Kubik, Canada
With 25+ years in account management and client services, Vickie Velji is a driving force behind Kubik’s leadership in experiential events. She consistently cultivates lasting client relationships, managing long-term partnerships with top brands such as Nissan, Nike, and HP. As Chief Experience Officer, Vickie leads Kubik’s strategic vision and execution of client-facing initiatives, guiding global teams to exceed expectations and set industry benchmarks. Her innovative approach to managing experiential event teams fuels creativity and impactful results. Vickie’s expertise and leadership have been key to Kubik’s growth and reputation as an industry pioneer, making her an invaluable asset to the company and its diverse worldwide clientele.
Jamie Manfield, Digital Design Director, 2LK, UK
As the Digital Design Director for UK-based 2LK, Jamie Manfield designs and produces pioneering digital experiences on a grand scale, from multi-sensory interactive installations to traditional moving image pieces, elevating all of 2LK's clients’ brands, innovations and stories. Core to his seamless delivery is his involvement in R&D and technical development. Manfield leads 2LK’s digital team, touching most projects and has designed award-winning content for some of the world’s most innovative and influential brands. A recognised industry contributor, he was awarded a place within the prestigious BIMA 100 in 2023 and is an active member within design industry organizations. Mentoring the next generation of creative talent, Manfield has formed partnerships with art colleges and universities, helping to shape their curriculum and provide industry insight.
Nathalie Vandeweerdt, Chief Operating Officer, The Inside Standbouw, Netherlands
Nathalie Vandeweerdt is COO of The Inside, a leading stand construction company based in the Netherlands with 80 employees and a strong European presence. She oversees operations and strategic planning, driving growth and efficiency. With extensive experience in exhibition and live communication, Nathalie has held roles in international sales and project management, supporting clients at major trade fairs worldwide. Originally from Belgium, she has worked across multiple countries and is fluent in English, Dutch, French, and German. Nathalie’s participation in World Expos in Italy, Kazakhstan, and Japan has deepened her understanding of large-scale international exhibitions. Outside work, she draws inspiration from architecture, art, travel, and design, enriching her creative approach.
Alejandro Blitstein, Former Owner, Dodecaedro Group, Argentina
Alejandro Blitstein is an architect and co-founder of DodecaedroGroup SA (1994) and Dylunio SA (Barcelona, 2003), specializing in architecture, construction management, and ephemeral design. Over 25 years, his firms have designed and built exhibition stands in 126 cities across 47 countries, including Argentina’s pavilions at Expo 2000 Hannover and Expo 2005 Aichi. Alejandro’s clients include major corporations and ministries worldwide, with over 150,000 m² of exhibition space created. He has served on architecture juries for Euroshop and Universal Expo and is an active member of the Central Society of Architects and IFES. After selling his companies in 2020, he remains engaged through lectures, publications, and business coaching. A lifelong photographer, Alejandro integrates creativity and strategic insight into his work and mentorship.
Tran Thi Ngu Ngon, Co-Founder, Tropical Space, Vietnam
Architect Tran Thi Ngu Ngon is Director and Co-founder of Tropical Space, a Ho Chi Minh City–based studio founded in 2011. She earned her bachelor’s from the University of Architecture Ho Chi Minh City in 2004 and gained experience at local and international firms before founding Tropical Space with her husband. The studio specializes in master planning, architecture, landscape, and interiors focused on Southeast Asia’s tropical climate and culture. Ngon’s work prioritizes harmony between people, buildings, and nature, emphasizing raw local materials—especially clay bricks crafted by skilled artisans. Tropical Space explores vernacular architecture with innovative, sustainable forms suited to Vietnam’s climate. Over 14 years, their projects have earned awards including the Brick Award, ARCASIA, and Swiss Architectural Award. Ngon actively inspires the design community through education and advocacy of vernacular values.
Smart Xu, Vice President, Lingtong Exhibition System Co. Ltd., China
Smart Xu is General Manager of International Business Development at Lingtong Exhibition Systems Co., Ltd., with over 20 years in the exhibition system supply industry. A leader in sustainability, he drives innovation in modular, reusable booth designs focused on functionality, cost-efficiency, and environmental responsibility. Under his guidance, Lingtong has expanded to 107 countries, becoming a leader in sustainable exhibition solutions. Smart champions green practices through material innovation and waste reduction in design and manufacturing. He mentors teams to prioritize customer-centric modular designs balancing performance and eco-consciousness. A sought-after speaker, Smart regularly shares insights on innovation and sustainability, advancing Lingtong’s mission of “Green Exhibitions, Universal Service.” His work shapes the future of eco-friendly exhibition experiences worldwide.
Maria-Amaya Ferrari, Vice President of Sales & Marketing, Black Nova, Italy
Maria-Amaya Ferrari is a sales and marketing executive with 20+ years in fashion and design. As Vice President of Sales and Marketing at Black Nova Italia, she leads global brand strategy and market expansion in smart design technology. Beginning her career in Milan, Amaya held key marketing, brand development, and creative production roles at Teatro alla Scala and Capitalia. She has developed strategic marketing initiatives for luxury design brands across Europe and Asia, focusing on the APAC region. With a background in experiential design and editorial media—as former editor of Smart Living Magazine—Amaya blends innovation, aesthetics, and user-focused storytelling. She brings a global perspective, meticulous attention to detail, and commitment to quality, shaping luxury environments with elegance and purpose.
Javier Cardona, Chief Strategy Officer, Mobohubb, Colombia
Javier Cardona is an Industrial Designer with 28+ years leading Latin American companies in exhibitions, conferences, and live marketing. He specializes in strategic thinking, international exhibitions, event marketing, production, and design-architecture solutions. Javier’s notable projects include the World Petroleum Congress in Qatar, South Africa, Spain, and Russia. At Exposistemas PERU, he modernized the company, driving a 23% sales increase. At InterExpo COLOMBIA, he secured and maintained top clients such as ECOPETROL, ANH, and JUAN VALDEZ, achieving 18% average annual growth and expanding the company’s portfolio to lead the Andean market. He led InterExpo’s ISO 9001 certification, the first Latin American firm certified. From 2008–2015, Javier produced ECOPETROL’s Stakeholders’ General Assembly, South America’s largest private-sector event.
Isabel Lorenzo, CEO, Octaplan Arquitetura e Promocoes Ltda., Brazil
Isabel Lorenzo brings 30+ years of administration experience and a distinguished exhibition industry career. A journalism graduate, she developed expertise in stand construction and project development for trade shows and exhibitions. At Octaplan, Isabel shapes commercial strategy and client relations, overseeing key accounts and international partnerships. Her leadership has been instrumental in driving Octaplan’s growth and reputation. She represents South America on the executive committee of OSPI (Octanorm Service Partner International), reflecting her respected status in the global exhibition community. Isabel combines strategic insight with a hands-on approach, consistently delivering successful outcomes for clients and partners. Her extensive experience and dedication make her a trusted leader and advocate in the international exhibition market.
Rohit Saraogi, Co-Founder and Director - Europe & USA, Design Desk, Poland
Rohit Saraogi is Co-Founder of Design Desk, a global exhibition design agency with 20+ years creating innovative trade show and experiential environments. Under his leadership, Design Desk has executed projects in over 30 countries across Europe, the Middle East, and Asia. Rohit combines strategic vision with creative expertise to deliver immersive experiences that resonate with diverse audiences and elevate brand presence. His approach blends functionality and aesthetic appeal to maximize engagement and ROI. With deep understanding of international markets and cultural nuances, Rohit drives innovative, effective design solutions. Passionate about pushing experiential design boundaries, he delivers spaces that inspire connection and memorable interactions.
Brena Baumle, Executive Director, Baumle Fairs, Brazil
COMING SOON!
Dr. Carmelo Zappulla, CEO, External Reference, Spain
COMING SOON!
Signe Byrdal Terenziani, Managing Director, 3daysofdesign, Denmark
COMING SOON!
Axel von Hagen, Founder/Managing Partner, von Hagen Design, Germany
COMING SOON!
Adrien Combelles, CEO, Listad; and Partner, The Good Experience, France
COMING SOON!
U.S. ADVISORS
Alex Manresa, U.S. Director, ACCIONA Living and Culture
Alex Manresa is an architect and museographer with over 30 years of international experience in museum and exhibition design. He has developed more than 50 museums and numerous exhibitions across Europe, Asia, the Americas, and Africa, guiding projects from concept and content through production and full project management. Manresa has contributed to five World Expos, playing key roles in national and thematic pavilions such as Nutrition at Expo 2000 (Hanover), the Spanish Pavilion at Expo 2005 (Aichi), and the Saudi Pavilion at Expo 2021 (Dubai). A longtime collaborator with Acciona, he has delivered landmark cultural projects including the Museum of Cycladic Art (Greece), the Museum of European History (Belgium), and the Olusegun Obasanjo Presidential Library (Nigeria). From 2015 to 2018, he served as Regional Director of Acciona Culture’s Middle East office. Currently U.S. Director, Manresa manages projects nationwide while cultivating strategic partnerships.
Mike Denison, Head of Design, Smithsonian National Museum of American History
Mike Denison is an award-winning exhibition designer and serves as the Head of Design at the National Museum of American History in Washington, DC. Before joining the Smithsonian, he spent over 12 years as a Principal and Design Director at Roto, an exhibition design-build firm based in Ohio, leading master planning and exhibition design projects for science centers, children’s museums, and collections museums across the US and around the world. Prominent clients included the Equal Justice Initiative, High Museum of Art, Denver Museum of Nature & Science, and Canada Science & Technology Museum. Prior to finding his true calling in experience design, Mike had a career in architecture and received a Master of Architecture from The Ohio State University where he also served as an adjunct professor at the undergraduate and graduate level in architecture, landscape architecture, and urban planning.
Christina Lyons, Professor & Chair, FIT Graduate Exhibition & Experience Design
Christina Lyons has worked on numerous exhibition and experience design projects such as the Muzeiko: Children’s Museum in Sofia, Bulgaria, New York Historical Society, Sony Tech Lab, the Aileron Center for Entrepreneurial Education, the National Track and Field Hall of Fame, AIGA Gallery, and the Center for Architecture. She has also managed project partnerships with the Wildlife Conservation Society (WCS), Gotham Park, the Museum of the Moving Image (MoMI), the 9/11 Memorial & Museum, the American Museum of Natural History (AMNH), and more. Previously, she was the Director of the Graphic Design Department at Skolnick Architecture + Design Partnership, a Senior Designer at Poulin + Morris, and an SEGD Board of Directors member. In 2021 she received the FIT Faculty Excellence Award. Lyons holds a Master's degree in Communication Design from Pratt Institute.
Steve Deckel, CTSM, CEO, Deckel & Moneypenny
Steve Deckel is the CEO of Deckel and Moneypenny, an Independent Experiential Agency in Louisville, Kentucky. He currently serves on the Executive Committee of the Experiential Designers and Producers Association (EDPA). Steve has over 30 years of exhibit design experience and earned his bronze-level certification through the Certified Trade Show Marketer (CTSM) program. His clients include GE, Chevron, and many well-known brands. Deckel & Moneypenny was ranked among North America's top exhibit providers, and the company's work has been honored with numerous awards, including Sizzle Awards and Portable/Modular Awards.
Dr. Sachel Josefson, Associate Professor of Exhibit + Experience Design & Production, Bemidji State University
Dr. Sachel Josefson is a self-described professor, entrepreneur, and maker. A seasoned experience and exhibit design professor, qualitative researcher and designer who brings a unique take on experiential learning in the field of design, education and research, Sachel demonstrates innovation and an entrepreneurial spirit that inspires his students at Bemidji State University. Sachel has also demonstrated interest and success in the startup field, focused on product development in the area of industrial filtration. Known for bringing leadership, innovation, inspiration and critical thinking to all areas of professional life, Sachel is always learning, evolving, and empowering students to succeed.
Dana Esposito, Executive Vice President, Strategy, BlueHive Exhibits
With over 25 years of award-winning trade show design and industry strategy experience, Dana supports the account executive and creative teams at BlueHive by focusing on solving their clients’ specific needs and problems, while championing their brand and goals. She is also responsible for process refinement and the growth of BlueHive’s operations and best practices to best suit the needs of our clients. Dana has received recognition for her designs as well as her leadership throughout the industry, including EDPA Designer of the Year and the 2017 Star Award. She is the co-chair of the Experiential Designers and Producers Association (EDPA) University Affiliations Committee and is on the EDPA Board of Directors.
Michael Vallone, Vice President, Creative and Brand, Hill & Partners
An accomplished creative professional, Michael has won over a dozen industry awards, including Davey Awards and Hermes Awards. As the leader of Hill & Partners' creative team, Michael mentors a team of designers and drives a co-creation approach to branded environments. He served on the EDPA Northeast Board from 2015–2022, including as President in 2019. A founding member and current co-chair of the EDPA Future Leaders Committee, Michael was recognized in the inaugural class of Future Leaders in 2020. He is also a dedicated mentor, guiding students at the Fashion Institute of Technology and Bemidji State University, and engaging in workforce development through initiatives at career fairs and trade schools.
Christina Stoll, CTSM Diamond, CDMP, PCM, Former Senior Marketing Manager,
Event Marketing, HD Supply
An integrated marketing professional with expertise in event engagement strategy and digital content marketing, Christina has worked with regional healthcare systems and Fortune 500 companies, including GE Healthcare, Rockwell Automation and HD Supply.Throughout her marketing career, Christina has fostered collaboration with stakeholders while managing brand campaigns, strategic events, and hybrid experiences for both in-person and virtual engagement. During her 15 years with GE Healthcare, she received six CEO and CMO recognition awards for go-to-market strategy, innovative customer-focused communications and development of a national roadshow program. Committed to continuing education, she holds multiple certifications in digital marketing, marketing and trade show marketing.
Jason Popp, President and CEO, Moss
Jason is President & CEO of Moss, a leading production partner to the global experiential marketing industry with offices in North America, Europe and the United Kingdom, following its acquisition of MacroArt in 2023. Moss pioneered the use of tension fabrics in the trade show industry and has further developed that expertise to other graphic print and production techniques and now serves myriad end markets such as events, retail, sports, and corporate interiors. With over 30 years of experience in international business, including ten living outside the US, Jason brings first-hand knowledge of the global marketplace to US businesses.
Courtney Soice, Chief Marketing Officer, Hamilton
Courtney Soice brings to Hamilton over 15 years of experience in successful marketing and engagement strategy. Soice oversees and manages all marketing initiatives across the company, including strategic marketing planning, brand development and awareness, demand generation, print and digital advertising, sales support, public relations, SEO, and competitive bid efforts. Soice is highly active in the experiential industry, serving on the Women in Experiential Board of Directors and as President of the EDPA Midwest Board. Before joining Hamilton, Soice held a high-impact position at Ogilvy & Mather in New York City. During her tenure, Soice participated in the agency’s prestigious Rising Star program and helped grow its engagement strategy practice. She brings her extensive experience in customer journeys, account strategy, and emerging technologies to her role at Hamilton.
Frank Jones, Experiential Producer, A Team Experiences
Frank Jones is a multifamily industry veteran with over 35 years experience and an award winning experiential expert. He received Exhibitor Magazine’s All-Star Award in 2020, and his A-team recently won the IABC 2024 Golden Flame Award. Additionally, Frank and his team won top honors at major Apartment Association trade shows – namely NAA Apartmentalize, Texas Apartment Association’s Lone Star Expo, and FAA’s Annual Conference & Expo. A master storyteller, Frank has a unique ability to articulate the mission of a brand with vision, creativity and engagement with “signature” elements intended to entertain audiences in stand-out activations. It’s exceptionally rare for a marketer to achieve both commercial and artistic success. Frank and the A-Team have done it consecutively, with the industry reputation to prove it.
Katina Zipay, M.A., Creative Director, Classic Exhibits Inc.
Katina Zipay is the Creative Director at Classic Exhibits Inc. and was among the first cohorts to graduate with an MA in Exhibition Design from FIT. She views 3-dimensional experiences as the most impactful art form and enjoys turning event spaces into large-scale sculptures that serve a functional purpose. From 2014-2022, Katina was director of the non-profit Women In Exhibitions. Upon stepping down, she established a board of directors to continue that important work. In 2021 she joined the National Board of Directors for EDPA where she focuses on building partnerships between the experiential design industry and academic institutions. In 2023 she joined the FIT EED Advisory Board. Katina won EDPA’s Designer of the Year award and Future Leader award in 2020, and FIT’s STAR Award in 2022.
Glenda Brungardt, CTSM Diamond, Former Global Event Manager, HP
Brungardt retired after 46 years at HP. During that time she spent over 30+ years managing HP tradeshows/events where she delivered consistent brand, messaging, experiences, and execution of tradeshows and events. She continues to be an advocate and contributor in the events industry – serving in various capacities, along with teaching/presenting at various conferences. She currently is a contributing member to the EDPA exhibitor advisory committee and Sustainability Task Force, the EACA advisory board, the Event Industry Council Sustainability and Social Impact Committee, and The Exhibitor Advocate board – advocating for exhibitors!
Alex Hill, Vice President, Experiential Solutions, Taylor Corp.
With five decades of experience in the experiential marketing space, Alex began on the client side with two Fortune 100 companies. In the '90s, he helped build the largest international portable display company, leading both sales and distribution. Thereafter, Alex started his own firm designing, manufacturing and distributing an array of exhibit products still popular in event and retail applications. He holds patents on four continents. A long-time board member of the Experiential Designers and Producers, today Alex chairs the EDPA Foundation and judges at FIT Capstone annually. Alex recently received the Hazel Hayes Lifetime Achievement Award from the EDPA.
Liz Nacron, Partner, President of Creative and Production, Live Marketing
Liz Nacron is Partner & President of Creative and Production at Live Marketing, a full-service agency that creates highly engaging B2B and B2E events, whether in-person, virtual, or hybrid. From trade shows to theatrical productions, she has devoted the past 20 years to developing innovative and results-driven live events rooted in strategic storytelling. In her current role, she steers business strategy, leads the production and creative team, and strives to stay nimble and on the cutting edge of industry developments. She’s an active board member of the EDPA (Experiential Designers & Producers Association), where she leads the Future Leaders & Events committees.
Don Schmid, MBA, CTSM Gold, CME-H, Former Global Congresses Lead, Pfizer Corp.
Don Schmid is a consultant with Resolution Experts (ResX Event Services) in the brand event marketing channel. His background includes 35 years of leading event marketing roles with Chrysler Corporation, GE Healthcare, Hospira and Pfizer corporations. He left Pfizer in December, 2022 as the Global Congress Lead, responsible for strategy, portfolio optimization and execution of medical tradeshows for Pfizer. Don embraces F2F (Face to Face) as a marketing channel and was the featured cover story of the debut issue of Event Marketing magazine. Don has also been a long-term BOD member of the Healthcare Exhibitors Association and served as their President. Don has been a presenter on various Event Marketing topics and he holds an MBA in Marketing, a BA in Economics and Management and has earned a CTSM (Certified Trade Show Manager) Gold certification.
Jeannette Sanders, Vice President, Marketing & Strategy, 2020 Exhibits
Jeannette's 20 years of experience spans experiential marketing, brand strategy, digital engagement, social media, content creation, SEO, SEM, and event management. She has led global marketing teams and earned multiple honors, including World Exhibition Stand Awards, Lantern Awards, and the BMA People's Choice Award. She holds an Associate of Applied Science in Visual Communications from The Art Institute of Houston, an Associate of Arts in Illustration from the Instituto de Diseño de Caracas, and an Associate in Graphic Design from the Centro Artístico Villasmíl de León in Venezuela. An active member of the Business Marketing Association (BMA), AMA, and participant in the Experiential Designers & Producers Association (EDPA), Jeannette is passionate about fostering creativity, collaboration, and innovation.
Steve Riches, CEO & Principal, Laguna Displays
Steve is CEO & Principal at Laguna Displays, a full-service provider of exhibit solutions for U.S. and international trade shows and events. An experienced event marketing executive, he has extensive experience in international exhibiting and recently taught a class; “How and Why are U.S. & International Exhibit Designs different”. A graduate of Pepperdine University, Steve is trilingual (French, Spanish, English) and a dual U.K./U.S. citizen. He is an Executive Board Member & Vice President, Strategy at IFES, a Board Director at EACA and a past President of EDPA's Southern California Chapter.
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Casey Baron, Director of Creative, Storylink Creative
With over two decades of experience as a Creative Director, Casey Baron is a visionary designer, storyteller, and team leader dedicated to crafting meaningful brand experiences. His passion lies in building captivating environments and digital stories that connect deeply with audiences while mentoring talented designers to turn bold ideas into reality. Over the years, Casey has partnered with industry-leading brands such as Red Bull, Toro, and Hyatt, bringing their stories to life through innovative strategies and creative execution. His work is driven by a commitment to exploring future trends, solving complex challenges, and building strong client relationships to deliver unforgettable brand narratives. Casey's experience includes creative direction, video direction, storytelling, art direction, strategic insights, and photorealistic 3D renderings.
Stephanie Chavez, CTSM, Vice President of Sales and Marketing,
BlackPearl Technology
Stephanie Chavez, CTSM, has revolutionized organizational growth and culture across three decades of executive leadership. Her innovative approach to inbound marketing has generated multi-million dollar sales opportunities, and her visionary leadership in experiential marketing resulted in OP Live, a groundbreaking esports event. Her strategic acumen led to the successful launch of two subsidiary companies, while her leadership at The Trade Group resulted in an extraordinary $60 million in annual proposals within just four years. As the current marketing and sales leader for the BlackPearl Technology ecosystem, Stephanie continues to push boundaries and drive exceptional results. Stephanie is also a member of the Houston District Export Council, as well as an advisor on the Texas Woman's University Dean's Leadership Council.
Brian Dukerschein, Manager, External Communications, Abbott
Brian Dukerschein is a manager of corporate external communications at Abbott, a global healthcare technology company. There, he leads experiential programs including the Abbott World Marathon Majors, Abbott HeartMates, CES, HLTH; produces corporate-level multimedia content; and manages Abbott’s participation in product tech, corporate leadership, and workplace awards programs. Prior to Abbott, Brian spent seven years at EXHIBITOR as the magazine’s managing and then deputy editors. In 2021, he produced and co-curated the Rochester Art Center's “Homecoming Queen: The Wonderful World of Utica Queen,” one of the highest-attended exhibitions in the RAC’s 75-year history. Brian is n member of the National Alumni Board at Columbia College Chicago, an avid supporter of the arts, and a champion of in-person events.
Dominique Cook, MBA, CTSM Diamond, Senior Meeting & Events Specialist,
Boston Scientific
Dominique Cook has 20+ years of tradeshow experience. For many years, she worked in the building materials industry managing tradeshow for a large window and door manufacturer, but currently is a Senior Meeting & Events Specialist with Boston Scientific. Dominique has been a member of several Exhibitor Advisory Boards throughout her career and is an active advisory council member for The Exhibitor Advocate. Dominique has her Diamond CTSM accreditation and an MBA from the University of St. Thomas and continues to give back to the industry as she is able. Dominique is looking forward to participating on The Experiential Design Authority’s Advisory Board.
Al Mercuro, Strategic Marketing & Client Engagement Advisor, Genesis Exhibits
A seasoned professional, Al currently serves as a Strategic Marketing & Client Engagement Advisor at Genesis Exhibits and Apprupo. With over 35 years of experience, his expertise spans various projects, ranging from trade show exhibits to high-profile corporate events, including prestigious occasions like the Super Bowl. His focus areas revolve around sustainable exhibiting practices, custom trade show displays, and comprehensive Exhibit Management services. Al actively contributes to the industry as an Advisory Board Member of MUSE and a member of the EDPA Sustainability Committee, Exhibitions and Events Workforce Development Federation, Live Event Coalition boards. He was named one of Eventex's 100 Most Influential People in the Events Industry and BizBash's 15 over 50 for 2024.
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Judy Volker, Founder, Volker Marketing Services
Judy Volker is a practiced marketing professional whose experience spans industries such as furniture, color management, and healthcare IT. Whether start-up or legacy, Judy excels in developing actionable marketing strategies that transition seamlessly from concept to execution. Judy’s passion and expertise in tradeshows and events has brought her national recognition for weaving relationship, engagement, and experiential marketing into every aspect of a strategy. Judy received the Exhibitor Magazine All-Star Award, served on the magazine’s advisory board, and has taught master classes in integrated event marketing at the ExhibitorLive conference and for corporate clients. Judy holds a BA from Michigan State University, a Master of Management (MM) from Aquinas College, and completed the University of Michigan Management of Managers Executive Business Program.
John Pavek, Director of Partner Development, Willwork Global Event Services
John Pavek spent a majority of his career building the brand Exhibitor Media Group, one of the most recognized names in trade show and event marketing, serving as VP of Publishing and CMO. Currently Director of Development for Willwork Global Event Services, Pavek is responsible for expanding Willwork's global partner network. In a career spanning more than 30 years, he has experience in all aspects of sales and marketing and strategic business development and worked closely with the International Federation of Exhibition and Event Services (IFES), having served on the Executive Board as Vice President; the Healthcare Convention & Exhibitors Association (HCEA); the Experiential Designers & Producers Association, and the Event Supplier and Service Association (ESSA).
Emma Bica, Certified High Performance Coach, Emma Bica Coaching
Emma Bica is a Certified High Performance Coach with over 14 years of experience in the trade show and events industry. Having worked on both the client and agency sides, she is known for her expertise in taking an event from ideation to execution, combining strategic thinking with a passion for detail to ensure seamless and impactful results. Emma’s industry credibility includes participating in sessions as a speaker and panelist at EXHIBITORLIVE and EXHIBITORFastTrak from 2013 to 2019. She also served as a member of the EXHIBITOR Conference Advisory Board from 2013 to 2015. Currently, Emma balances her passion for events with contract work in onsite event execution while launching her own high-performance coaching business. As a coach, she empowers others to rediscover their dreams, build confidence, and create lives filled with joy and purpose.
Matt Jones, Founder, DXM Solutions
Matt Jones is an award-winning marketing executive with over 25 years of experience. His expertise is in helping clients transform their brands by developing innovative strategies and creative campaigns. Matt is passionate about using creativity to solve problems and create memorable experiences for clients and their customers. He has a a proven track record inspiring revenue and sales acceleration through creative and innovative marketing and advertising initiatives. With a blend of creativity and analytical skills, Matt consistently generates excellent ROI and frequently cuts spend while optimizing sales. He is also a skilled communicator and relationship builder experienced in delivering high-powered presentations and formulating engaging marketing collateral and social media marketing strategies.
Jessica Sibila, CMP, CTSM, Executive Director, The Exhibitor Advocate
Jessica has over 20 years’ experience driving the development of strategic events and social impact programs for leading brands in the natural and organic industry. Jessica is a CTSM (Certified Trade Show Marketer), CMP (Certified Meeting Planner), and holds certifications in corporate social responsibility from Boston College and the University of Colorado. Jessica is the Executive Director of The Exhibitor Advocate, a non-profit, trade association dedicated to amplifying the voice of exhibitors. The group is on a mission to raise awareness of exhibitor challenges and collaborate with all industry stakeholders to promote and cultivate open communication, consistent standards and industry best practices. She previously led the corporate event and community engagement strategy for WhiteWave Foods and Danone North America.
Stephen Ross, Vice President, Executive Creative Director, Access TCA
For over two decades, Stephen Ross's tenure as an Executive Creative Director has been defined by steering teams to craft compelling visual stories that resonate in the B2B and B2C markets. His focus on customer journey strategies and integrated marketing has consistently delivered impactful brand experiences for many clients. Stephen's professional journey is rooted in design and creative strategy. He leverages design, marketing, advertising, branding, and identity development to forge strong connections between brands and their audiences. At the core of his work ethic is a commitment to innovation and excellence, evidenced by multiple industry design awards and a reputation as a sought-after speaker in the experiential marketing industry.
Allison Saget, Author and Event Marketing Consultant, EventBLT
Allison Saget's strategic customer-centric approach delivers an integrated strategy tied to sales; providing a hard focus on ROI and the organization’s goals. Through assessing the big picture, engaging at the executive level, managing teams and leveraging industry contacts, her knowledge and expertise led Allison to develop and create EventBLT™, a strategic approach that integrates Brand Recognition, Lead Generation and Thought Leadership in order to shorten the sales cycle. An accomplished marketer, "brand-a-holic," author and speaker, Allison has deep expertise in strategy and messaging, having created, designed and managed well over 1,000 events, as well as worked in advertising, television, collateral design & production, logo merchandising and direct marketing.
Dee Silfies, Principal, Knowledge Hub
Dee Silfies is a strategic partner who works with decision-makers from organizations that want their teams to maximize results and achieve learning objectives through online and in-person event experiences. To that end, she led a team that launched Exhibitor Group’s first professional certification program in affiliation with Northern Illinois University (NIU) Outreach, serving 3,000 candidates, with 750+ Certified Trade Show Marketer (CTSM) graduates. Leading launches of new educational modules, both online and off, Dee served 30,000+ students during her tenure. Dee's credits also include ETRAK (online learning), FASTTRAK, INSIGHTS, the Gravity Free Design Conference, and other programming. As a collaborative leader, Dee ensures all team members feel like a part of the team - no matter how big or small their role is, empowering organizations to consistently meet and exceed objectives.
Christian Lachel, LEED AP, Chief Creative Officer, BRC Imagination Arts
As Chief Creative Officer at BRC Imagination Arts, Christian has dedicated nearly three decades leading projects from strategy and design through production and opening day. He specializes in experiential design, operations, project delivery plans, and creative storytelling approaches. His expertise spans award-winning global expo pavilions, brand homes, tours, museums, cultural destinations, and entertainment attractions—experiences that captivate audiences worldwide and build lasting emotional connections. Under his leadership, BRC’s work has earned hundreds of awards for excellence in storytelling, design, media, and technical innovation.